Traditional print houses have a lot of investment in infrastructure to support editorial, product and delivery. And report after report suggests news print market is shrinking. Idea is to leverage that investment by offering that infrastructure to bloggers, influencers (if there is such a thing), evangelists, what not whose primary channel is web and would like to add print as well.
- Independent journalists add another medium to their work > reach more masses
- Opens the door for content monetization besides ad based revenue. Posts/articles that cost less to produce and are time critical may be delivered via web while ones that need lots of research, has high quality editorial analysis and is not time critical may go purely print for which customers have to pay.