Thursday, March 13, 2008

What if semantic print were to exist?

Today's news about Yahoo embracing Semantic Web got me thinking. What if semantic print were to exist?

From Techcrunch post:

"Yahoo’s support for semantic web standards like RDF and microformats (hCard, hCalendar, hReview, hAtom and XFN) is exactly the incentive websites need to adopt them. Instead of semantic silos scattered across the Web (think Twine), Yahoo will be pulling all the semantic information together when available, as a search engine should."

What I mean by semantic print is application of RDF & microformats like standards applied to components that make up a print publication (flyers, brochures, newspapers, magazines, etc...) Just like semantic web promises to make search engines and mash ups better among others, semantic print would allow content repurposing, new packaging/print products and cost efficiencies in print production.

Google's interactive ads is also a step in this direction where by content also carries intent/action. On the production side there are a lot of print content management systems (Alfresco, Quark Publishing System, Documentum) out there promises this, but no clear winner exists yet in this space.

I guess evolution happens out of chaos only and not every information in the world can be structured.

19 comments:

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